goodwill management in nigerian business organization a case study of phinomar feeds nig. ltd ngwo

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This research has been designed to help and sundry who will be privilege to go through it and understand the essence of goodwill management especially in manufacturing of industries.

The researcher took a case of Phinomar Feeds Nig. Ltd. This helps the researcher understand the nature of their own process of building and manufacturing goodwill.

The book is divided into five main chapter the first chapter explains the meaning and scope of goodwill management, its problem and also the formulation of hypothesis.

The seemed chapter accounted for the literature review showing the meaning and history of goodwill management, its impact in Nigeria Economy and manufacturing Industry and Goodwill management in Phinomar feeds Nig. Ltd. Also its validity and reliability.


The study of Goodwill Management came to light the need for effective management for increased productivity causes. The study provides information to in businessmen who are interested in setting up manufacturing industries, but have little or no knowledge of the importance of the establishment of Goodwill Management which can be achieved through establish reputation customer acceptance introduction of a unique service, a state management.

The resources become interested in the study after considering the pitiful situation in our country today the problem of inflation, graduate unemployment, and retrenchment, out in salaries, economy recession to mention but a few.

Most of our fresh graduates who are victims of unemployment and retrenchment will have the opportunity of setting in manufacturing industries, which they could have done, if not far lack of adequate knowledge. The manufacturing industries and needs less capital than that of other undertakings, and so the necessary information required to enable that differentiate between the cost involved in setting up manufacturing industries and that of the understandings.

This will encourage them to become self employed by way of setting up manufacturing industries.



1.0       Introduction

1.1       Background of Study

1.2       Statement of Problem

1.3       Purpose of Study

1.4       Research Question

1.5       Statement of Hypothesis

1.6       Significant of the Study

1.7       Scope of the Study



2.0       Literature Review

2.1       Meaning and History of Goodwill Management

2.2       Impact of Goodwill Management in Nigeria

2.3       Management of Goodwill at Phinomar Feeds Nig. Ltd


CHAPTER THREE                        

3.1              Research Design

3.2              Area of the Study

3.3              Population of the Study

3.4              Sample and Sampling Technique/Procedure

3.5              Instrument for Data Collection.

3.6              Validation/Reliability of the Instrument

3.7              Method of Data Collection Data Analysis



Data Analysis and Presentation

4.1       Testing of hypothesis

4.2       Summary of result


5.0       Summary of Findings, Recommendation and Conclusions

5.1       Summary of Findings

5.2       Recommendation

5.3       Conclusions and Suggestions for further Research







The concept of Goodwill should be critically studied and analyzed to present a proper appreciation of the study as used by most business managers who want to set up productive industries.  For the purpose of this study it shall take on Goodwill in an existing productive industries (PHINOMAR FEEDS NIGERIA LTD).

Goodwill look to the future and prepare for it.  One important way is to develop the firm to that they can cope with new demands, new problems and new challenges.  Indeed, there must be a development programme for the Goodwill in order to challenge in barriers that might block the movements of the organization with their full potentialities.

Before, the view prevailed that through practical  experience alone people would rise to managerial position.  During the war need for development programme at this first line supervisory level becomes evident and concentrated effort were made to satisfy was conducted for this need but no systematic development programme in management theory. They simply were assigned to responsible with little or not formal development programme in management theory i.e the middle and upper level of production.

However, during the 1950’s firms become aware that Goodwill indeed required special knowledge and skills that can thoughts strongly enough although the need was recognized many years age the outlook for the future is not encouraging.

According to John Miner, the United State fall a shortage of Goodwill management talent that could threaten the growth and effectiveness of management enterprises.  This has created a need for Goodwill development more urgent than that of the past.

It is a known fact that in the world today, modern information system is a necessity.  It is only through development programme that Goodwill hope to bridge the gap existing in the modern business organization.

Hence, it is said that theory thing in life simultaneous changing which bring about ideas, innovations and new managerial skills. The only way to cope with the changes especially in management is through development programme for the Goodwill, it is continues process and if you cannot develop do not blame them.  Competent Goodwill manager would not remain competent forever.  Their skill can deteriorate, technology may more than obsolete, the organization may move new areas, changing the types of jobs that exist and the skills necessary to do them this reality has not be overlooked by management. Of course Goodwill themselves can benefits from skills development efforts.


            As stated earlier, the manipulation is on evaluation of Goodwill development in modern business organization.  The researcher should want to know the problem of Goodwill deficiency in modern business world.

(i)                 Some directives of business sector at times carry all sorts of protestations to back their demand in dismissing their workers.

(ii)               Often these actions degenerated into full scale demonstration leading to loss in man hours and this invariably means loss in productivity.

(iii)             The issue of Goodwill development programme is therefore very important in modern business organization, although the important of development programme is neglected by some business sectors directions and policy formulation of some organization.  So the researcher wants to find out the actual problems and proffer a solution.


            It is the purpose of the study to examine Goodwill development in modern business organization with a view to ascertaining how they influence Goodwill to perform efficiently for increased performance.

The following are the main objective of the study;

(i)                 To make a critical examination and evaluation of the Goodwill development programme in PHINOMAR FEEDS LTD.

(ii)               To evaluate their appropriateness with a view to ascertain. To exist a position, corrections between Goodwill management and internalized performance.

(iii)             To examine the appropriateness of the management programme for the effect utilization of the available human resources in achieving their set objectives.

(iv)             To investigate into the Goodwill management scheme in PHINOMAR FEED LTD so as to find whether problem exist in their programmes and ways of resolving such problems.


            The following research question are put together;

(i)                 Does PHINOMAR FEEDS NIG. LTD run any production and how effective is it increasing productivity?

(ii)               If any is the programme run internally and externally?

(iii)             Are mangers running the programme being achieving enhancing the efficiency of the Goodwill?

(iv)             What importance does PHINOMAR FEED LTD place on Goodwill development?


            As a result of the point discusses above, the problem of this study is to evaluate the Goodwill management of PHINOMAR FEED LTD in modern business organization like industrial related matters or issue.

Ho:      Goodwill management programme in PHINOMAR FEED LTD

Hi:       Goodwill management programme can solves           operational problem in modern business organization             like industrial related matters or issue.

Ho:      Goodwill management programme in PHINOMAR FEEDS LTD solves operational problem in modern             business           organization like industrial related matters     or issue.

Ho:      Management programme in PHINOMAR FEEDS LTD       improve Goodwill productivity.

Hi:       Management programme in PHINOMAR FEEDS LTD       cannot improve Goodwill productivity

Ho:      Management programme in PHINOMAR FEEDS LTD       cannot vary positively with Goodwill business success.

Hi:       Management Programme in PHINOMAR FEEDS LTD       varies positively with Goodwill business success.

Ho:      Management programme in PHINOMAR FEEDS LTD       cannot evaluate their productive development.

Hi:       Management programme in PHINOMAR FEEDS LTD       evaluates their productive development.


            The study is important because is well evacuated how well management programme would lead to job performance.  Also, how successful development policies are prerequisite to high productivity and job satisfaction.

In addition research work are not only to achieve personal satisfaction but to advance knowledge by the provision of empirical facts for the good of man.

This study, therefore will expose the various affecting the programme in modern business organization.  This study is concerned significance  in that, the information it will provide will be wonderful to managers, business executives, shareholders, management, academics, the Nigerian Institute of Management and the general public in respect to the poor achievement derived from the and practical knowledge of management.


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