BROADCAST RADIO/TELEVISION PROGRAMMES PREFERENCES AMONGST SECONDARY SCHOOL, STUDENTS IN UYO METROPOLIS
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PROBLEMS AND ITS SETTING
The planning of broadcast media programmes is only tedious but requires on intelligent and mentally sharp production and presentation crew. Live programmes must conform to certain broadcast standards and ethics and so, they are handled with utmost care and caution. The producer, director and announcer must be active and alert in order to take on-the spot decisions so as to guarantee, discussion program content and signals.
Therefore, before any programmes on the radio is been broadcast it passes through series of planning, organization, collation research studies, human intellectual and physical strength, blend of machines, legislations etc. before it can be well appreciable dish could be said to be ready According to Bob Mandu (2011).
In the same vein, Okoye 2010, says that “the totality of efforts made by the production and technical crew members in ensuring that the production task are beautifully hatched, processed, rehearsed, package and transmitted to the recipients of broadcast messages (listeners and viewers in a fascinating and dignifying manner.
However, attracting audience comes through good programmes. But how can a broadcast station determine which programme will succeed with that audience? It requires constant and conscious assessment of audience needs, desires and taste. Bob Mandu (2011) says that broadcast audiences are the people for whom broadcast programmes are made. That, the broadcast media is in business because the audience are there to patronize and consume the broadcast programmes; likewise the audience are there because of the broadcast media are on air to educated, entertained and informed them.
The term broadcasting According to (Folarin 1999) states that, Broadcasting is the use of electromagnetic wave to transmit information, education and entertainment in the form of sound for simultaneous reception by large heterogeneous or groups, using appropriate sound receiving apparatus. The broadcast stations exist to satisfy the artistic needs of the society, they reflect the intellectual, emotional and social aspect of the society. Broadcasting is one of the greatest marvels of human society. It involves the generation of electromagnetic signals which are transmitted through space, by means of radio frequencies and are received as visuals or oral signals by a mass audience. Its ability to reach various parts of the world with specific information, which can be received at the same time, irrespective of location confers a special status on man’s ingenuity in shrinking the world to the global village. The capacity of disseminating information over great distances, across various territories, which reaches a heterogeneous audience simultaneously, has made broadcasting a veritable medium for mass communication.
The broadcast media content had increased tremendously in which the content is projected to the target audience usually segmented in nature. Daily broadcast exposure by audience varies according to their demographic characteristics such as age, sex, and location, the broadcast media audience could consist of adolescents, children, professionals, marries men and women, workers, farmers among others. The progression of content also refers as adolescents would prefer a particular programme to another. It has been assumed that broadcast exposure may have a certain appeal for the adolescent audience, as teenagers deliberately search for media contents to use them as a tool in the formation of identity.
In addition to the model of adolescent, the media practice Steele and Brown (1999) emphasis identity formation as a fundamental impulse of teenager’s selection and interpretation of media contents. Broadcast content has brought to millions of adolescent new ideas, views and aspiration in life changing perspective on different age groups for instance, suggest a gradual transition from preference for youth oriented programmes towards core adult-like viewing and listening patterns.
In early adolescence, it was hypothesized that young teenagers prefer programmes featuring characters of an age similar to their own (Comstock and Scharrer, 2001). Identification with peers is believed to be an important driving force behind young listeners/viewers content choices (Brown and Pardun, 2004). This result in a chain of corporate actions and adjustment made many broadcast media to command the attention of their target secondary student’s audience. broadcast radio/television
However, adolescents tends to seek media content to supply them with information about the adult world (Brown and Pardun, 2004) and it was against this background that the need to empirically determine the broadcast radio programmes preference of secondary school student in Uyo become necessary.
1.2 Statement of the Problem
Broadcast media has been regarded as an educative medium of communication to large audience known as listeners/viewers. These sets are drawn from different groups namely; the youth, the students, the unemployed and the employed ones. However, radio sometimes deviate from its educative function based on that a question which needs to be forwarded is: do the radio present educative programmes that are of relevance to the youth?
Broadcast media programmes could be of varieties but the problem which emanate here is that their programmes needs to be updated to the students. If educative programmes are directed on the students probably this could help them to understand the ethics of life media programmes are particularly geared on positive issues that only concern the adults. broadcast radio/television
It is against the this background that these study intends to highlight more on the need to present programmes that will enhance the life pattern of the students under study.
1.3 Objectives of the Study
The objectives of the study sought to:
i. find out to what extent broadcast media has been setting aside her programme presentation on secondary school student in Uyo metropolis;
ii. find out to what relevance are these programmes presentation on students of secondary school in Uyo metropolis;
iii. find out whether the broadcast programme preference influences their behaviour and
iv. find out programmes preferences that do mostly appeals to them.
1.4 Research Questions
The research questions formulated to guide the study were:
1. What extent has broadcast media been setting aside her programme presentation on secondary school; students in Uyo metropolis?
2. What relevance is these programme presentation on student of secondary schools in Uyo metropolis?
3. Does the broadcast programmes preference influence their behaviour?
4. What programme preferences do appeal to them mostly?
1.5 Significance of the Study
The study is significant because, it intends to clearly demonstrate in a researchable form, how broadcast radio programmes written for secondary school student in Uyo metropolis would be significantly upgraded.
Secondly, the study shall contribute to more knowledge on similar topics that has always been carried out in recent years. It therefore means that the study shall contribute to academic growth to future researcher
It is therefore agreed that, at the end of this study students of mass communication, secondary school students mostly those of urban in Uyo shall benefit from this study.
1.6 Delimitation of the Study
The study scope was Uyo metropolis and those affected were secondary school student on broadcast radio programmes preference. However, the study’s scope was centered to various broadcast stations such as NTA 12 Uyo, Atlantic FM, Cool Fm, AKBC Radio/TV.
1.7 Limitation of the Study
This work like any other research work encountered some obstacles at various stages of its execution. The researcher had to shuttle to and fro to secondary schools in Uyo in order to gather the data needed and sometimes, the respondents on their part responded reluctantly. The school principals delayed giving out the statistics of student in their various schools. The research also suffered inadequate fund and lack of adequate time in the area of study.
1.8 Definition of Terms
Broadcast: Is to transmit (programmes) from a Radio/Television frequencies such as AKBC to a widely disperse audience simultaneously.
Radio: Radio is a powerful mass medium used in educating for disseminating of information, imparting instruction and giving entertainment. broadcast radio/television
Television: Referred to electromagnetic set that provides word with pictures and sound effect like movies
Programme Preference: A greater choice for one programme over another in the broadcast radio of AKBC FM.
Secondary School: Is a school which provides secondary education, typically between the age of 11-18 years after primary school and before higher education. broadcast radio/television