THE EFFECT OF PROMOTION ON MARKETING IN NIGERIA

THE EFFECT OF PROMOTION ON MARKETING IN NIGERIA

ABSTRACT

This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu.

The objective of the study include the following

To find out if pz industries considered promotion as varitable tool for their product

To ascertain the impact of promotion on the marketing of detergent with peculiar preference to elephant extra detergent by pz industries

To also determine whether the marketing communication media and channel used by pz industries in the market of elephant extra detergent is generating future benefits

And to suggest of improving promo tools campaign for pz industeis to enable them make effective promotion of its goods and services

Based on these, the researcher made a critical analysi and evaluation of promo tool used by industries within Enugu metropolis. And also reviewd related material and used research instrument for the collection of primary and secondary data.

The population of the study consist of the staff and the customer of pz industries within Enugu metropolis. Data collected were used in formulation of findings the researcher under the study used direct question and observation to obtain information form the respondent. Form the obtain information. The following findings and recommend were made.

That promotion has great impact on the promotion lead to increase in sales, purchasing, steady growth and profit maximization of any firm. And that no company can do without using promotion as one of their important tools especially pz industries.

The following recommendation were made

The firm should increase the promotional campaign

Also, increase its marketing strategy

Cleary define communication objective

Also, involve on product research and development.

In conclusion, the impact of promotion on  the marketing of detergent product should be vital ingredient to spur the management of various detergent firm into greater commitment toward the welfare of their customers. Interms of product dissemination and development which satisfy customer needs and wants.

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

THE EFFECT OF PROMOTION ON MARKETING IN NIGERIA