AN ASSESSMENT OF INTERPELLATION IN SELECTED HAUSA HOME VIDEO MOVIES

AN ASSESSMENT OF INTERPELLATION IN SELECTED HAUSA HOME VIDEO MOVIES

Abstract:

The Hausa culture just like many has been infiltrated by foreign ideologies. Hausa home video movies as a veritable tool for projecting and preservation of the Hausa culture have been perceived to be promoting and depicting foreign ideologies which are at variance with the tenets of the Hausa value system. These home videos movies have effectively become a platform for Hausa filmmakers at promoting the Euro-American and Indian ideologies which influence the target audience through a process known as Interpellation. Althusser describes Interpellation as a process through which people encounter their cultural values and internalize them. It basically explains the ways in which ideas get into people‟s heads and have an effect on their lives so much so that the people believe in the ideas. Interpellation happens through ideological and repressive means. Therefore, the study will apply the theory of interpellation on a select Hausa home video movies which are fictional but mirrors reality and the society, then examine the interpellative functions of Hausa home video movies, and the likely influence of the ideologies depicted in Hausa home videos on the target audience laying credence to the fact that home videos are a powerful ideological weapon. This study will establish how the interpellative functions of Hausa home video movies undermine the essentials of Hausa value system in aspects of marriage, mannerism, morality, dressing etc. the methodology adopted will be issuing out questionnaires to sample opinion of various strata of respondents and subsequent analysis of the content and main thrust of five different Hausa home videos namely Basaja (2012), Mata da Kuɗi (2014) Zee-Zee (2014), „Yar Mace (2014) and Mulkin Mallaka (2014).

AN ASSESSMENT OF INTERPELLATION IN SELECTED HAUSA HOME VIDEO MOVIES