BROADCAST MEDIA AND SOCIALIZATION OF YOUTHS IN ISOKO NORTH, DELTA STATE

Abstract

Broadcast media like the television, internet, social media and Television has evolved into a potent force to be reckoned with in the transmission of social values and norms in a civilized society. Moreover, there are TV stations that have emerged with specialized programming in entertainment, called entertainment television. The study, sought to find out the frequency of teenagers’ exposure to entertainment TV; the kinds of entertainment programs they watch; what they pay attention to in the programs they watch; and how the entertainment programs shape their world view concerning social behavior in their environment.