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TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of ContentsCHAPTER ONE
1.0 INTRODUCTION OF SUSTENANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING
1.1 Background of the study
1.2 The History of the Media
1.3 Objectives of the study
1.4 Significance of the study
1.5 Statement of research problem
1.6 Research Questions
1.7 Research Hypotheses
1.8 Definitions of Terms
1.9 Assumptions
1.10 Limitations of the studyCHAPTER TWO
2.0 LITERATURE REVIEW OF SUSTENANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING
2.1 Sources of Literature
2.2 Theoretical Frame Work
2.3 The print Media problem
2.4 Print Media Break Even Means
2.5 Advertising, A case promotion of the Print Media
2.6 Advertising and press Freedom
2.7 Broadcast Media
2.8 Advantages of Advertising in the
2.9 Broadcast, Media
2.10 The Government Advertising and the
2.11 Broadcast Media
2.12 Broadcast Media and Advertising Agencies has it been sweet Romance.CHAPTER THREE
3.0 RESEARCH METHODOLOGY OF SUSTENANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING
3.1 Introduction
3.2 Research Method
3.2.1 Research Design
3.2.2 Research Sample
3.3 Measuring Instrument
3.4 Data Collection
3.4.1 Data Analysis
3.5 Expects Results
CHAPTER FOUR
4.0 DATA ANALYSIS AND RESULTS OF SUSTENANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING
4.0.1 DATA ANALYSIS
4.0.2 Data Distribution And Analysis
CHAPTER FIVE
5.0 SUMMARY OF SUSTENANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING
5.1 Conclusion
5.2 Recommendations
References
Bibliography
Questionnaire
SUMMARY, RECOMMEDNATION AND CONCLUSION