The Role Of Opinion Leaders In Development Communication (A Case Study Of Ugwuaji And Akpuoga Rural Communities In Enugu State)

THE ROLE OF OPINION LEADERS IN DEVELOPMENT COMMUNICATION (A CASE STUDY OF UGWUAJI AND AKPUOGA RURAL COMMUNITIES IN ENUGU STATE)

ABSTRACT

The aim of this research was to ascertain the effectiveness of opinion leadership in bringing about development communication in the rural areas.

That is to say, effort was geared towards finding out how opinion leaders contributed in facilitating the achievement of development communication objectives of the rural people.

The researcher became interested in this area of study because of the perceived impact of opinion leaders on the rural populace who make up about 80 percent of Nigeria’s population.

CHAPTER ONE

• Background of study 1
• Statement of research problem 9
• Objectives of the study 10
• Significance of study 11
• Research questions 12
• Research hypothesis 13
• Definition of terms 15
• Assumptions 19
• Limitation of study                                                19

CHAPTER TWO

LITERATURE REVIEW                                                21

• introduction 21
• the review 23
• summary of the review 47

CHAPTER THREE

Methodology                                                                     50

• Research method 50
• Research design 50
• Research population 51
• Research sample 51
• Measuring instrument 53
• Data collection 53
• Data analysis 53
• Expected results 54

CHAPTER FOUR

DATA ANALYSIS                                                           55

• Overview 55
• Item analysis                                                          56
• Hypothesis testing 68
• Discussion of findings 79

CHAPTER FIVE

Summary and recommendation                                                   84

• Summary 84
• Recommendation 85

References                                                               87

CHAPTER ONE

INTRODUCTION

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