THE IMPACT OF STRATEGIC PLANNING TO THE DEVELOMENT OF SMALL SCALE AS A…

ABSTRACT

This research project examines the impact of strategic planning to the development of small scale as a means of reducing unemployment. Survey design was adopted with simple random sampling methods as means of selection.

Primary source of data collection was adopted with the use of a well structured questionnaire. One hundred questionnaires were distributed to small scale business owners in lagos.

Data gathered were presented in table in percentile. Hypotheses formulated were tested with Chi-Square analysis. The test resulted into rejecting the null hypotheses and accepting the alternate hypotheses.

Conclusions were made that Small-scale business owners have significant business strategies to differentiate themselves from competition, Small-scale business owners have significant competitive priorities to outperform competitors and small-scale business owners significantly undertake market analysis to determine the need of customers.