TRENDS IN THE USE OF MODELS IN THE NIGERIAN ADVERTISING INDUSTRY (A study of Pepsi)
CHAPTER ONE 1.0 INTRODUCTION Background to the Study Models or celebrities’ endorsement or celebrity branding is a form…
INFLUENCE OF BILLBOARD ADVERTISING ON THE PATRONAGE OF PEPSI COLA Mass…
CHAPTER ONE INTRODUCTION Billboards have been used as an advertising medium for more than a century and are…