IMPACT OF SOCIAL MEDIA ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR (A STUDY OF ORAL B AND MYMY TOOTHPASTE)
ABSTRACT Social media advertising is a new version of corporate advertising which has been adopted as a new…
IMPACT OF SOCIAL MEDIA ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR (A STUDY OF ORAL B AND MYMY TOOTHPASTE)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The emergence of Web 2.0, one of the most significant…