GGENERAL INFLUENCE OF BILLBOARD ADVERTISEMENT IN THE PROMOTION OF LUX SOAP IN NIGERIA ABSTRACT This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of… Read More
GGENERAL Audience Perception and Believability of Social Media Advert In Nigeria( A study of Facebook) Abstract The research examines audience perception and believability of social media advertisement with a focus on Facebook adverts among… Read More
GGENERAL IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA IN NIGERIA Abstract The research was on the thrust to examine the impact of advertising on the sales and consumption… Read More
GGENERAL INFLUENCE OF OUTDOOR ADVERTISING ON POLITICIANS’ ELECTORAL SUCCESS IN NIGERIA Abstract The research examined the influence of outdoor advertising on politicians’ electoral success using the 2014 and 2018… Read More
GGENERAL INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS IN NIGERIA Abstract The study investigated influence of women image in products and services advertising campaign because today, there are varieties of images, or… Read More
GGENERAL INFLUENCE OF WOMEN IMAGE IN ADVERTISEMENT Abstract The study examined the influence of women image advertisement as there are varieties of images, or representations of… Read More
GGENERAL FINANCIAL REWARDS AND EMPLOYEE PERFORMANCE (A STUDY OF SELECTED MANUFACTURING FIRMS IN PORT HARCOURT) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In this modern era of rapid change and complexities, employee… Read More
GGENERAL ADVERTISING MEDIA AS A TOOL FOR FIGHTING CORRUPTION IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The destruction impact of corruption in the live of nation… Read More
GGENERAL CONFLICT MANAGEMENT AS A TOOL FOR ORGANIZATIONAL GROWTH AND EFFECTIVENESS (A CASE STUDY OF MASTERSON NIGERIA LIMITED, PORT HARCOURT) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Human beings are faced with burned limitations. Part of the… Read More