BBLOG/NEWS IMPACT OF SOCIAL MEDIA ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR (A STUDY OF ORAL B AND MYMY TOOTHPASTE) ABSTRACT Social media advertising is a new version of corporate advertising which has been adopted as a new… Read More
GGENERAL IMPACT OF SOCIAL MEDIA ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR (A STUDY OF ORAL B AND MYMY TOOTHPASTE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The emergence of Web 2.0, one of the most significant… Read More
GGENERAL ANALYSIS OF COVID-19 AS A FACTOR FOR COMMERCE AND CONSUMER BEHAVIOUR (A CASE STUDY OF JUMIA, LAGOS STATE, NIGERIA) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The rapid outbreak of the COVID-19 presents an alarming health… Read More
GGENERAL EFFECT OF CORPORATE GOVERNANCE ON BUSINESS GROWTH OF CONSUMER GOODS IN NIGERIA CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Corporate governance has turned out to be one of the buzzwords… Read More
GGENERAL THE EFFECTS OF INFORMATION TECHNOLOGY ON THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF CADBURY NIGERIA PLC (1996- 2005) THE EFFECTS OF INFORMATION TECHNOLOGY ON THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF CADBURY NIGERIA PLC… Read More
GGENERAL CONSUMER PERCEPTION OF BUSINESS ADVERTISEMENT (A CASE STUDY OF SELECTED ORGANISATIONS IN ABUJA) CONSUMER PERCEPTION OF BUSINESS ADVERTISEMENT (A CASE STUDY OF SELECTED ORGANISATIONS IN ABUJA) Abstract This study is on… Read More
GGENERAL ATTITUDES AND PERCEPTIONS OF CONSUMERS TOWARDS ADVERTISING: A SURVEY OF SELECTED CONSUMER PRODUCT IN KADUNA METROPOLIS ATTITUDES AND PERCEPTIONS OF CONSUMERS TOWARDS ADVERTISING: A SURVEY OF SELECTED CONSUMER PRODUCT IN KADUNA METROPOLIS Abstract Advertising… Read More
GGENERAL THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF ZARIA INDUSTRIES LIMIKTED ML), THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY… Read More
GGENERAL THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF ZARIA INDUSTRIES LIMIKTED ML), ZARIA THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY… Read More