GGENERAL ATTITIUDE OF CONSUMERS TOWARDS ADVERTISMENT OF PRODUCTS Mass Communica… CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY We live in an era where technology has come to… Read More
GGENERAL PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT Marketing Project Topics CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is a paid form of non-personal presentation of ideas,… Read More
GGENERAL CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISMENT IN NIGERIA Mass … ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive… Read More