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GGENERAL BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE … CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Branding has been around for centuries as a means… Read More
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GGENERAL SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE I… ABSTRACT This project examined the role service delivery in accessing completive advantage in marketing – using specifically Airtel… Read More
GGENERAL COMPETENCE-BASED APPROACH TO COMPETITIVE ADVANTAGE IN THE NIGERIA BANK… ABSTRACT This study examines empirically competence-based approach advantage in the banking industry in Nigeria. It determines the role of… Read More
GGENERAL COMPETENCE-BASED APPROACH TO COMPETITIVE ADVANTAGE IN THE BANKING INDU… ABSTRACT This study examines empirically competence-based approach advantage in the banking industry in Nigeria. It determines the role of… Read More