“THE MARKETING OF AGRICULTURAL PRODUCTS:

“THE MARKETING OF AGRICULTURAL PRODUCTS:

This study is on human communication between superiors and subordinates in Zaria Industries limited. Its objective is to promote better job performance through the use of communication to influence the attitude of subordinates so that they would be encouraged to give their best to the organisation by what is communicated and how this communication takes place. The data for the study was obtained through questionnaires and interviewing four heads of department and eight of their immediate subordinates. The data was analysed by comparing the responses of the subordinates against those of the superiors. Findings from the study, revealed that only a few superiors are aware of the role of communication as a means of influencing peoples attitude towards performing their jobs, while most of the subordinates are ignorant of this role at the beginning of the study. However, at the end of the study most of the subordinates admitted that communication can affect their attitude. Superiors have in addition also . expressed their desire to improve their communication by overcoming some of the communication problems discovered in the study.

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

“THE MARKETING OF AGRICULTURAL PRODUCTS: