CREATING AWARENESS AS A STRATEGY FOR EFFECTIVE MARKETING IN NIGERIA A CASE STUDY OF NASCO GROUP OF COMPANIES JOS.

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CREATING AWARENESS AS A STRATEGY FOR EFFECTIVE MARKETING IN NIGERIA A CASE STUDY OF NASCO GROUP OF COMPANIES JOS.

Abstract

Nigeria is blessed with Mineral and natural resources which has been the source of its development since Independence. It is also endowed with numerous Raw materials which most industries and companies in the country tap for the production of their products. Once these goods are produced they need to be marketed to people and this is done by creating awareness for them which is carried out by advertising and other methods of communication. This study which is titled creating awareness as a strategy for effective marketing in Nigeria, a case study of Nasco group of companies covers activities carried out by the Marketing company in creating awareness to its products, and these includes advertisements, sales promotion and personal selling. The study is divide into six chapters which includes: Introduction, Literature review, Historical background, Research Methodology and Summary Recommendation and Conclusion. The study which is a case study oriented necessitated the use of questionnaire, interview, and observation technique. Though Nasco group of companies is operating successfully and making profits yet it is faced with few problems in trying to create awareness, these includes: Poor Communication systems, lack of adequate personnel, lack of sufficient funds. With the problems enumerated above, various recommendatios were offered by the researcher and they include: Improving the Communication system, Continous promotional activities, securing loan and training of the staff to meet standards. In conclusion the research found out that creating awarenesses is of importance and useful strategy to effective marketing because mere production of goods and services does not bring about development unless awareness is created for such goods and they are finally marketed.

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

CREATING AWARENESS AS A STRATEGY FOR EFFECTIVE MARKETING IN NIGERIA A CASE STUDY OF NASCO GROUP OF COMPANIES JOS.

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