DEVELOPMENT AND MARKETING OF BANKING SERVICES IN NIGERIA SINCE 1986 ECONOMIC REFORMS

DEVELOPMENT AND MARKETING OF BANKING SERVICES IN NIGERIA SINCE 1986 ECONOMIC REFORMS

ABSTRACT
This study is aimed at examining developments in the finaicial sector of the Nigerian economy
especially since the introduction of some reform measures particularly, the Structural Adjustment
Programme in 1986. In doing this, the statement of the problem, purpose of the study, justification
of the study, the research methodology, source of the data and scope of the study were all stated in
chapter one. Chapter two examines the historical evolution of Banks, marketing attitudes of the
banks before 1986 and recent developments in the sector especially, the period following the
structural adjustment Programme. Chapter three deals with the various definitions of Banking, their
functions and provides a general appraisal of developments in the sector and the level of
institutional response to the reforms.
Analysis of some selected Banks and the products introduced by these banks as a result of the
competition engendered by changes in the sector have been provided in Chapter four. In chapter five,
some recommendations were made. These recommendations are in the area of policy formulation
on the part of the Government, autonomy for the CBN for efficient supervision and sound
monetary/Banking policies and improvement in the existing services by the Banks themselves and
the need for the creation of new products to enhance customer satisfaction.

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

DEVELOPMENT AND MARKETING OF BANKING SERVICES IN NIGERIA SINCE 1986 ECONOMIC REFORMS