STRATEGIES FOR MARKETING TEXTILE PRODUCTS IN NIGERIA A CASE STUDY OF UNITED NIGERIAN TEXTILE PLC, KADUNA

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STRATEGIES FOR MARKETING TEXTILE PRODUCTS IN NIGERIA A CASE STUDY OF UNITED NIGERIAN TEXTILE PLC, KADUNA

Abstract

This work is an attempt to look at the marketing activities of United Nigeria Textile Plc as a case study. The study is aimed at identifying those marketing strategies adopted in the company for the survival and profitable operation of the company. We are faced with high cost of production today, the threat of recurring recession and inflation and increase government regulation. Some industries face intensive foreign competition and others have to contend periodically with shortages. People values are fast changing. There is a growing demand for a better quality of life. There is concern about our social and physical environment. These social and economic changes pose major challenges to business in general and marketing in particular. Business firm must develop a societal orientation and awareness of their social responsibilities. At the same time, they must satisfy consumers want and generate profit for their firms. To carry out this work successfully, questionnaire and interview were used. vi Finally, I wish to extend my appreciation to all members of my family (brothers and sisters) for their patience and understanding and even their prayers and financial support which saw me through the trying periods. May the Lord preserve them.

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

STRATEGIES FOR MARKETING TEXTILE PRODUCTS IN NIGERIA A CASE STUDY OF UNITED NIGERIAN TEXTILE PLC, KADUNA

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