THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST ETHNO

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THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST ETHNO RELIGIOUS CRISIS IN NIGERIA

ABSTRACT

The researcher examines the eects of broadcast media campaign against ethno-religious crisis in Nigeria. Considering the long existing
problems created by this menace, an audience based research of this nature is imperative. Survey research method was adopted in the
research design to elicit reliable opinion from a known sample of the population based on Taro Yamane formula and the 2006 Census Report.
The researcher framed five research questionnaires as research instrument to gather unbiased responses from the respondents, while five
research questions were framed, five hypotheses were also formulated and tested for reliability, using chi – square statistical formula. The
study was anchored on a communication theory – the social responsibility theory as it has relationship with the topic under research. From the
findings, it was observed that the broadcast media campaign on ethno-religious crisis has really suered a setback based on people’s
negligence towards the broadcast campaign on this menace. The researcher hereby recommends the following in order to make the electronic
media more effective in the war against ethno-religious crises: The government should sponsor programmes on inter religious airs through
the broadcast stations in the country for this will go a long way of reducing religious intolerance.Secondly, the operators of the electronic media
industry should employ competent personnel to manage their airs especially as they relate to the crusade against ethno-religious crises in
the country.

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

Ethno-religious crisis in Nigeria has been one of the outstanding and disturbing challenges which Nigeria as a country is battling
with in recent times.
Nigeria, a country situated in West Africa, has a population of about 167 million (The Forum 2011, P.13). This figure is more than the
total population of thirteen neighboring states in the continent of Africa.
The country is made up of about 300 ethnic groups, some small, some fairly large with English Language as the Alicia national
language (Nweke 1994, P. 3). Nigeria as Awolowo (1990, P. 35) put it, has over 250 different languages and dialects spoken within its
borders and there is also an important religious split, as the North is primarily Muslims and the South predominantly Christians.
These differences in ethnic and religious split in the country has become a bane in the peace, unity, stability and harmony of Nigeria
as an independent country. The character of the Nigerian State is responsible for the country’s deepening ethno-religious crises
(Makino 200, P. 12).
This pluralistic nature thus brings about constant feelings of distrust between the component units and the fear of one ethnic or
religious group dominating the other is rife. A pattern of largely discernible ethnic suspicion and intrigues that had existed prior to
independence has led to military coups in the past, the traumatic civil war, mutual distrust afterwards, the annulment of June 12
election and the incessant ethno-religious skirmishes that are presently threatening the very fabric of our nascent democracy and
national unity (Ake 2009, P. 27).
Tordo (2000, P.2) asserted that ethnocentric politics, sectional solidarity and primordial interests become predominant features in
the nation’s political practices. He further stressed that sectional and individual virtues and interests rather than collective virtues
and national interest are advanced and exalted. To this eect, communal orientation precluded any attachment to the state and the
syndrome of the ‘son of the soil’ took preference over merit and competence in the choice of political leaders (Tordo 2000, P.4).
By and large, ethno-religious crisis has denied the country national integration. Political instability, disunity and other social and
political vices have led to total dis functioning of all the sectors of the country’s development. Many lives and properties worth
billions of naira have been lost as a result of ethno-religious crisis.
Be that as it may, all the security agencies in the country are playing their participatory role to ensure that ethno-religious conflicts
come to an end. The mass media being the hub that reaches to the people at any given time is not le behind on issues of ethno religious crises.
The broadcast media especially the Nigerian Television Authority (NTA) is eectively fighting against ethno-religious crisis in the
country to fulfil its social responsibility role. The Nigerian Television Authority (NTA) has ensured adequate coverage and broadcast
of issues centered on ethno-religious crisis. Keeping the people informed on issues of ethno-religious crisis is an indication that the
media are performing their watch dog and social responsibility roles eectively (Eze 2008, P.202).
The broadcast media has always been in a round table discussion with the Federal Executive Council of the Federal Government of
Nigeria to proper solutions and ways to fight against the menace of ethno-religious crisis. Media experts and analysts do oer
adequate solutions to reduce or eliminate ethno-religious crisis in the country. Journalists are always seen at the fore front when it
comes to covering ethno-religious conflict to ensure timely dissemination of information to the people.

1.2 Statement of the Problem

The peace and unity of any given nation determine the economic and political development of such a nation (Garver 1999, P.47).
Accordingly, Grinshaw noted that any attempt to understand the development of the independent states cannot escape a study of
ethnicity and religion as some of the main challenges to the development of democracy, nation building and national integration.
The situation in Nigeria with regard to ethno-religious crises is alarming. The colonial government boycotted the due course of
legitimization at its formation and this poses serious consequences for its stability and unity at the present time. It is against this
backdrop that the need for eective coverage of ethno-religious crisis is inalienable to the broadcast media.
The researcher is thus triggered o to ascertain the roles of Nigerian Television Authority as a broadcast medium in creating impact
on ethno-religious crisis. The researcher also makes certain the feelings of the broadcast media’s audience on the role the media
play in tackling ethno-religious crisis. Besides, the researcher tries to discover if the activities of broadcast media have helped in the
fight against ethno-religious violence in Nigeria.

1.3 Objective of the Study

THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST ETHNO RELIGIOUS CRISIS IN NIGERIA

THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST ETHNO RELIGIOUS CRISIS IN NIGERIA

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