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AN ASSESSMENT OF THE IMPACT OF PRODUCT BRANDING AS A REPOSITIONING STRATEGY (A CASE STUDY OF FMCGS)

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CHAPTER ONE INTRODUCTION BACKGROUND OF STUDYThese days brand positioning plays a vital role to grab the attention and retention of the consumer, as the correct positioning will force consumer to buy the particular brand products and services. Important brand elements include the name, logo, and slog…read more


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