EFFECT OF CUSTOMER EXPERIENCE ON CUSTOMER RELATIONS IN BANKS

  • Format
  • Pages
  • Chapters


Do You Have New or Fresh Topic? Send Us Your Topic



EFFECT OF CUSTOMER EXPERIENCE ON CUSTOMER RELATIONS IN BANKS
CHAPTER ONE
INTRODUCTION
1.1      BACKGROUND OF STUDY
The term customer experience is first conceptualized in marketing literature by Holbrook and Hirschman (1982) and became popularized in marketing literature by Pine II and Gilmore (1998) and Carbone and Haeckel (1994). But since then limiRead more


Do You Have New or Fresh Topic? Send Us Your Topic


0 Shares:
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like