TELEVISION PROGRAMMING AND VIEWERS PREFERENCES: A STUDY OF NTA VIEWERS IN LAGOS NIGERIA

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Abstract The research examined the television programming and viewers preferences with a study of NTA viewers in Lagos particularly in five major strategic locations within the Lagos metropolis i.e Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka. The study is anchored on perception theo…read more

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