IMPACT OF CONTAINARIZATION IN INTERNATIONAL PURCHASING (A CASE STUDY OF DANGOTE GROUP OF COMPANY PORT-HARCOURT)

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IMPACT OF CONTAINARIZATION IN INTERNATIONAL PURCHASING (A CASE STUDY OF DANGOTE GROUP OF COMPANY PORT-HARCOURT)

ABSTRACT

This project is made up of five chapters which contains different information about the project.
The importance of containerization as a marketing tool was examined with the aim of assessing its contributions towards the purchasing of industrial products. To carryout research work, a total of One Hundred (100) industrial buyers were used as sample while was drawn from Aba Road, Port-Harcourt, Onne.
To gather data, personal interview and two sets of questionnaires were used one for industrial user and the other for staff.
In analysis of the results, percentage was used while chi-square technique is adopted in testing the hypothesis and it was tested at 5% level of significance.
The following hypothesis were tested, containerization of a product attracts a buyer, containerization of a product affects user’s decision to buy, in the course of the research useful findings were made which among others include, using of good colour combination materials and adequate shape and design to attract buyer’s attention.
It was also found that containerization play an important role or impact for promotion of product apart from its traditional role of protection. The belief in that container is a silent sales man. Apart from this, industrial buyers are motivated to buy particular material by their terms of delivery, quality, price and quantity; therefore, for a company to achieve its goals, management should give containerization and intelligent leadership and support since container in a dynamic complex and controversial business area. This involve improving their containerization policies are properly implemented.
Container or packaging as the name implies has many users VIS: protecting a product, identification of a product, differentiation of a particular brand for storage purpose est.

TABLE OF CONTENT

Title Page———i

Certification——–ii

Dedication———iii

Acknowledgement——-iv

Abstract ———vi

Table of Content——–vii

Chapter One

1.0 Introduction ——-1

1.1 Statement of Problem——4

1.2 Purpose of the Study——5

1.3 Significance of Study——8

1.4 Limitation——–9

1.5 Scope of Study——-11

Chapter Two

2.0 Review of Related Literature —-12

2.6 Summary of Literature Review—- 19

Chapter Three

3.0 Research Methodology and Procedure—22

3.1 Population ——–22

3.2 Sample and Sampling Technique—-22

3.3 Validation of the Instrument —-23

3.4 Reliability of the Instrument —–23

3.5 Data Analysis——-23

Chapter Four

4.0 Presentation and Discussion of Result—24

4.1 Analysis and interpretaion of Data—25

4.2 Discussion of Results——38

Chapter Five

5.0 Summary, Conclusion and Recommendation  –40

5.1 Summary——–40

5.2 Conclusion——–41

5.3 Recommendation——42

References ———45

Appendix 1——–47

Appendix ———50

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