Packaging As A Tool For Product Development: Communicating Value To Consumers

PACKAGING AS A TOOL FOR PRODUCT DEVELOPMENT: COMMUNICATING VALUE TO CONSUMERS

TABLE OF CONTENTS

Abstract

Table of Contents

CHAPTER ONE

1.0    Introduction

1.1        Background of the study

1.2        Statement of problem

1.3        Objective of the Study

1.4        Research Hypothesis

1.5        Significance or rationale of the study

1.6       Scope and Limitation of the Study

CHAPTER TWO

2.0        Literature Review

CHAPTER THREE: RESEARCH METHODOLOGY

3.1   Research Methodology

3.2    Sources of Data

3.3    Primary Sources of Data

3.4    Population of the Study

3.5    Determination of Sample Size

3.6    Instrument for Data Collection

3.7    Testing for Reliability and Validity

3.8    Administration of Questionnaire

3.9    Method of Data Presentation and Analysis

CHAPTER FOUR: DATA PRESENTATION

4.1    Interpretation of Data

CHAPTER FIVE

SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION S

5.1      Summary of Findings

5.2      Recommendations

5.3      Suggested area for Further Study

5.4      Conclusion

Bibliography

Questionnaire

Packaging As A Tool For Product Development: Communicating Value To Consumers

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