Influence Of Advertisement On Consumer Behaviour

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INFLUENCE OF ADVERTISEMENT ON CONSUMER BEHAVIOUR 

TABLE OF CONTENT

INTRODUCTION

1.1         BACKGROUND OF THE STUDY

1.2         STATEMENT OF THE PROBLEM

1.3         PURPOSE OF STUDY

1.4         SIGNIFICANCE OF THE STUDY

1.5         SCOPE OF THE STUDY

1.6         RESEARCH QUESTIONS.

CHAPTER TWO

LITERATURE REVIEW

2.1         LITERATURE SOURCE

2.2         THEORETICAL BACKGROUND

2.3         THEORETICAL FRAME WORK.

CHAPTER THREE

RESEARCH METHODOLOGY.

3.1         RESEARCH METHOD

3.2         TARGET POPULATION

3.3         SAMPLE SIZE

3.4         SAMPLING TECHNIQUE

3.5         RESEARCH DESIGN

3.6         DATA COLLECTION

CHAPTER FIVE

SUMMARY AND RECOMMENDATION

5.1         SUMMARY

5.2         CONCLUSION

5.3         RECOMMENDATION

BIBLIOGRAPHY

APPENDIX

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