The Influence Of Akwa Ibom State Broadcasting Co-Operation (Akbc) Radio Advertisement,On Consumers Choice Of Champion Beer In Uyo Urban

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  • 79 Pages
  • ₦3000
  • 1-5 Chapters

THE INFLUENCE OF AKWA IBOM STATE BROADCASTING CO-OPERATION (AKBC) RADIO ADVERTISEMENT,ON CONSUMERS CHOICE  OF CHAMPION BEER IN UYO URBAN 

TABLE OF CONTENT
Title page II
Dedication III
Approval Page IV
Acknowledgement V
Abstract VI
 
Chapter One (Introduction) 1
I Background of study 1
Ii statement of research 3
Iii Objective of study 4
Iv Significance of study 5
V Research question 7
Vi Research hypotheses 7
Vii Conceptual and operational definition 8
Viii Assumptions 9
Ix Limitation of study 10
 
Chapter Two
Review of literature 11
I Sources of literature 11
Ii The review 11
Iii Summary of literature review 19
 
Chapter Three
Methodology 20
I Research method 20
Ii Research design 20
Iii Research sample 21
Iv Measuring instrument 23
V Data collection 23
Vi Data analysis 23
Vii Expected result 24
 
Chapter four`
Data analysis and results 25
I Data analysis 25
Ii Results 29
Iii General recommendation and discussion 35
Chapter Five
Summary and Recommendation for further study
I Summary 40
Ii Recommendation for further study  40
  Bibliography 43
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