The Impact Of Private Broadcasting Stations In Nigeria (A Case Of Ibadan North Local Government)

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1.0    Introduction

1.1     Background to the Study

Broadcasting is a global phenomenon. As an essential aspect of any nation’s social and cultural life, its significance cannot be overemphasized. Combining audio, vision and motion, the broadcast media’s effectiveness in communicating information with speed and accuracy to heterogeneous audiences have been proven over the years.   Moreover, the broadcast media have helped the individual to share, ideas not only within his immediate environment but also beyond his social milieu. So that by means of broadcasting the individual can partake of ideas and experiences that can enrich his life and help him live in a complex, dynamic and humane society.

However, in Nigeria for several decades following the inception of

broadcasting in 1957 Obazele, (1996), the industry led a sheltered life shielded from the winds of free market forces as successive regimes ensured that the sector remained an exclusive monopoly of the Central government., Even he 1979 constitutional provision for the establishment of private electronic media could not change the trend. whereas the print media had much earlier experienced liberalization, the broadcast media remained as earlier stated an exclusive preserve of government. It could be argued that perhaps government initial monopoly of the industry may not be unconnected with the seeming potential of broadcasting as a tool for social change and engineering which as such ought not to be left in the hands of just anyone. Again it is probable that private entrepreneurs would emphasize an orientation towards exclusive commercialism rather than consideration for national interest. This may be another reason for government grip on the industry over the years.

Be that as it may, the much expected deregulation materialized in 19 when the Babangida regime promulgated decree 38 with liberalized the media and also established the National Broadcasting Commission (NBC). This (38 of August 24 (1992) empowered the NBC to regulate the entire broadcast industry, both public and private. This singular act by the Babangida” military presidency eclipsed the over 50 years of sole government domination of the sector in Nigeria. Interestingly this action by government heralded a proliferation of private electronic media as entrepreneurs and investors cached in on the window, of opportunity to invest so that at present in Nigeria there are so many privately run radio and television stations operating in an atmosphere of competition with the hitherto existing and even newly established public stations.

It is against this background that this investigation is based on. Essentially, it examines the impact of the liberalization of the broadcast industry in Nigeria to ascertain the positive and negative developments that have arisen since the deregulation.

 1.2 Statement of the Problem

The government broadcast media have to function in tune with the whims and caprices of the government. Nothing runs the broadcast media practitioners from government down either following the dictates of the government or face the bitter music of being sacked government ownership influence on programme content have made than broadcast media outfit to collapse in operations and have also made them to lose their audience grip. This is mostly true of government owned broadcast media.

After the liberation of media industry by General Ibrahim Babangida’s administration in 1992, many privately — owned broadcast media started springing out from all corner such as Splash FM, AlT, Galax, e. t. c

These new privately owned media stations produce standard programmes that out bids that of the government owned media stations and as a result, many people tend to abandon government owned broadcasting media. The problem now is; why and to what extent has the new private media satisfy the curiosity of masses in terms of adequate, balance and in-depth information about their society including how government activities which government media cannot objectively report.

 1.3    Objective of the Study

  1.       To examine whether the emergency of private broadcasting media in Nigeria have improve broadcasting media in Ibadan North Local Government.

  2.       To know if private broadcasting media serve as watchdog on government activities.

  3.       To study the contributions of private media to the development of   society especially in Ibadan North local government.

  4.       To highlight some of the challenges facing private broadcasting media in Nigeria?

  5.       To examine whether people of Ibadan North Local government prefer private media to government owned media?

  6.       To know if people perceive ownership influence in the contents of private media?


1.4    Research Questions

  1.       Has the growing of private broadcasting media in Nigeria improved broadcast station in Ibadan North Local Government?

  2.       To what extent do private broadcasting station serve as watchdog of government activities?

  3.       Do private media contribute to the development of Ibadan North local government people?

  4.       Do private broadcasting media facing any challenge in Nigeria?

  5.       Do people of Ibadan North Local government prefer private media to government owned media?

  6.       Do people perceive ownership influence in the contents of private media?

1.5    Scope of the Study

The research which focuses on the impact of private broadcasting stations on the people of Ibadan north Local government, has through the case study limited itself in terms of scope due to the inability of the researcher to study the entire local government in Nigeria.

1.6    Significance of the Study

  1.       The findings of this study will help other researchers in carrying out a similar study on this subject matter.

  2.       It will add to the mass communication literature and bulk of knowledge on media performance in Nigeria.

  3.       The study will help to analyze the pattern of media ownership, and its

influence on Nigerian development.

  1.       Finally, it will provide the premise for individuals and stakeholders to make decisions on which form of media ownership is better for   Nigeria.


1.7    Limitation of the Study

The researcher will also experience certain delimitation in this study, ranging from the constraint of having to manage normal class activities with the research side by side, resulting to time and energy constraints to difficulty in getting permit to go out for field research (survey).

Also the researcher will encounter the problem of wetting enough literature for the study; but above all, due to lack of fund, the researcher is bound to encounter series of financial constraints, which might affect the volume of the project work on the long run.

In all, the researcher will make sure that the constraints mentioned above are managed adequately to come up with a new and worthwhile knowledge for further research in the field.


1.8    Definition of the Terms

Impact: This means the contribution of function of something or somebody Privately Owned Broadcasting Media: It means radio or television owned or belonging to one particular person or group only.

NBC: National Broadcasting Commission.


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