THE PRAGMATIC ANALYSIS OF HOSPITAL POSTERS IN SELECTED ABUJA HOSPITALS
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This study is designed to examine how effectively Hospital posters in Abuja communicate health message. In other words it looks into whether the posters are designed in a way the audiences understands them. It also explores the strategy employed to design health posters and billboards.
Since the major concern of the research is to know how effectively the billboards transmit the intended message towards the respondents, 100 respondents are randomly selected as research participants. Questionnaire is used as a major data-gathering instrument. Besides, to substantiate the study hospitals’ communication planners and programme officers are purposively selected. Interview is conducted with hospitals’ communication planners and programme. Accordingly, the data gathered is analyzed by using different methods of data analysis, like: descriptive approach for qualitative data and using frequency and percentage for quantitative data.
The result shows that unsuccessful message transmission of Hospital posters is related significantly with inadequate skill of message designing proficiency of hospitals’s communication planners. Generally, it is noted that the target audience have not participated in message designing and in the decision process, which contributes for unsuccessful message transmission. This result of the study, therefore, proves unsuccessful communication flow through Hospital posters. hospitals communication planners and programme,communication planners and programme,unsuccessful message transmission,hospitals communication planners,hospital posters