Influence Of Television Advertising On Consumer Buying Habits Of Guinness Stout In Ikeja Community Of Lagos State

INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE

Cover Page
Title Page
Certification
Dedication
Acknowledgement
Abstract
Table of Content
List of Tables

CHAPTER ONE:
1.0 INTRODUCTION
1.1 Background of The Study
1.2 Statement of The Problem
1.3 Objective of The Study
1.4 Research Questions
1.5 Hypotheses
1.6 Scope of the Study
1.7 Significance of the Study
1.8 Operational Definition of Significant Terms

CHAPTER TWO:
2.0 REVIEW OF LITERATURE
2.1 Introduction
2.2 Review of Concepts
2.3 Review of Related Studies
2.4 Theoretical Framework
2.5 Summary of Literature Review

CHAPTER THREE:
3.0 RESEARCH METHOD
3.1 Introduction
3.2 Research Design
3.3 Population of Study
3.4 Sampling Technique
3.5 Description of Research Instrument
3.6 Validity and Reliability of Data Gathering Instrument
3.7 Method of Data Collection
3.8 Method of Data Analysis

CHAPTER FOUR: DATA
4.0 PRESENTATION AND DISCUSSION OF FINDINGS
4.1 Introduction
4.2 Data Presentation and Analysis
4.3 Test of Hypotheses
4.4 Discussion of Findings

CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendations
5.5 Suggestions for Further Studies
References
Appendix A
Appendix B