Impact of top rank hotels profitability through advertising in N.T.A

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Impact of top rank hotels profitability through advertising in N.T.A

  • Format: Ms Word Document| Pages: 85 | Price: N 3,000| Chapters: 1-5
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INTRODUCTION

.1 Background of the StudyThe impact of advertising for businesses and brands in the 21st century hasbecome imperatively permanent and therefore cannot be overemphasized.Advertising, it is generally believed, dates back as old as man himself,and thus has been present in his economic and socio-political life before recordedcivilization began.

Sapso (1975, p. 9) opined; “there is little doubt among trade men andmerchants to make good their waves, has had on existence almost as long as thecustoms of buying and selling, and it is but natural to suppose that advertisementin some shape or form have existed not only from time immemorial, but almostfor all time”.

Anyone living and working in any modern day society today is directly orindirectly under the influence of advertising, as businesses (domestic and transnational)have tapped and ceaselessly benefited from the visibly robousteconomic rewards that accrue, steady, sensible, communicative, persuasive andconvincing advertising whether through the media (electronic and print) orthrough marketing drives from personal relations, the fundamental imitative hasalways been, getting goods, products and services through to the largest.

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